For instance, let’s say that the primary colors on your website are grey, black, and pale blue. So they market to the jaded masses and promise that their dating experience will be better, more humanized, with OkCupid.And just when they’ve convinced the reader that sincere dating is possible, they put an easy “join OkCupid” button in front of the cursor.With all of the paid streaming services and hassles of downloading corrupt files, Spotify cuts to the chase and promises millions of songs for free. 21. It’s heavily rooted in urgency and scarcity — two psychological principles that can work extremely well when used in moderation.
It’s unique in comparison to words like “get” or “start,” so it’s more likely to draw attention, and it can build excitement. Adding the word “immediate” to this CTA phrase encourages the prospect to hurry up and follow through on the action.You can also flip this around: “Download here immediately.”Alternatively, you could use a different phrase to suggest urgency: “Download here right now.”Whatever you decide, consider other adjectives that might help you convey urgency and get people to click through.This is an example of a cause-and-effect CTA.
Call to action phrases that can help raise interest level include: reply, share and contact me. As a business, you can never assume prospects will follow the sales path you predict or want them to take. You’ve heard of impulse buys before, right? You don’t want to hammer into your readers’ heads that they need to Variations on this CTA could include the following:Consumers respond to urgency and scarcity because they don’t want to miss out. Ein Call-To-Action (oder mehrere) darf hier nicht fehlen. Adding a little more intrigue to the CTA can help boost your persuasion factor (and increase conversions).Asking the reader if the planet can be saved is a bold and ominous move. You can also use it if you want to schedule a telephone interview or sales call.I’m coming back to urgency again, here, because it’s extremely important. And as women, we all know what it’s like to get our periods, month after month.So a simple CTA like ‘period better’, though perhaps vague for men, is clear and to the point.This simple advertisement wastes no time or space on fluffy marketing.

That’s why you might learn that definitive CTA phrases work better than others.For instance, compare these two call-to-action phrases:Consumers have also come to expect CTAs. A great CTA is a piece of marketing collateral that should incorporate killer copy, beautiful design, and cutting edge psychology.Check out these examples of call to action buttons from high performing businesses across a variety of industries:Exclusivity can be a great part of a marketing strategy. If you create an accepting atmosphere in which you let your prospect know you want to get in touch, you’ll increase the chances of people reaching out.People are more likely to click on your CTA if you suggest some sort of incentive. That means you can collect their email addresses. For even faster service, call… The same goes for this CTA. It suggests embarking upon an adventure, discovering something new, and turning over a new leaf.Language plays a huge part in nailing the best CTA phrases. You’re subtly saying, “Get what’s yours before someone else beats you to the punch.”A free quote doesn’t cost anything but time and there’s no obligation to buy. “Watch our Summit with these big influencers, and get 25% off our plan. What call-to-action phrases perform best based on research? It’s speaking in the voice of the consumer.In other words, when readers see this CTA, they read it to themselves as though it were their own original thought.“X” could be anything: a free download, a discount, free shipping, or any other incentive.